Finding Diversity in Design Work

When it comes to her daily business at Doylestown, Pa.-based print and digital design studio MKJ Creative, Jen Whitesell’s worst fear is being pigeonholed.

“I think that a lot of times people miss that if you’re in a niche market, they say, ‘Oh, they design for healthcare,’ – I don’t want to be known as the company that only designs for one segment,” Ms. Whitesell said.

MKJ creative is entering its second decade of business, having grown from a basement venture in 2003 to a company with a revenue increase of 40 percent for 2012. The studio also boast three all-new employees – two of whom are Tyler School of Art graduates — who have breathed new life into how the studio does business.

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