Oz Whitesell, business director here at MKJ creative, explains in a guest post published by How Magazine, why companies may choose to re-brand and why branding is still important.
Personal branding, corporate branding, product branding – today it seems that at every conference you attend, every blog you visit and every corner you turn, people are talking about branding. All this talk can cause one to wonder if branding has become suspect.
Continue reading the article here. What are your thoughts on branding? Leave a comment here on the blog.