At MKJ, many of our clients come to us when they have design challenges and marketing road blocks. Our hope is that our work inspires marketers and business owners to keep pushing to creatively solve their marketing dilemmas and reach their goals. Below, MKJ Creative’s marketing manager, Kristi Chester, weighs in on the 2 worst mistakes marketers make and how to avoid them.
At MKJ Creative, one of the biggest mistakes we see marketers and business owners making is that they do not devote the time needed to know their audience. The savvy marketer will avoid this mistake by doing the necessary marketing research to understand the demographics and psychographics of their target market. They’ll take the time to do a SWOT (strengths, weaknesses, opportunities and threats) analysis and produce a marketing plan instead of attempting every possible tactic out there to see what sticks.
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