Why You Shouldn’t Hide Your Marketing Budget

Ah, the budget. It’s interesting to see how different people handle the discussion of money when it comes to designing their marketing collateral or a new website, for example. Some remain tight-lipped and protect that secret budget at all costs, while others are an open book on all kinds of numbers and the type of solutions they’re looking for. I’m here to suggest that being secretive with your creative partner is not a successful approach—and here’s why…

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